Privacy Policy – GE Warranty LLC

Last updated: 27 November 2025

This Privacy Policy explains how GE Warranty LLC (“GE Warranty”, “we”, “us”, “our”) collects, uses, shares and protects personal data when you visit gewarranty.ae, contact us or request a quote for our warranty plans.

By using this website or sharing your information with us, you agree to this Privacy Policy.

1. Who we are

  • Legal entity: GE Warranty LLC
  • Registered address: 17 Street M4, Mussafah Industrial Area, Abu Dhabi, United Arab Emirates
  • Website: gewarranty.ae
  • Privacy contact email: info@germanexperts.ae
  • Group ownership: GE Warranty LLC is part of GE Holding (“German Experts” group). Some data may be shared with group companies where necessary to provide services.

2. What data we collect

We collect information in three main ways:

  • When you submit forms on our website
  • When you contact us by phone, WhatsApp or email
  • During offline interactions and workshop visits

2.1 Identity and contact data

We may collect:

  • Full name
  • Emirates ID details (where needed for verification or contract purposes)
  • Nationality
  • Phone number
  • Email address
  • City and emirate of residence

2.2 Vehicle and contract-related data

We may collect:

  • Vehicle make, model, year and mileage
  • VIN / chassis number
  • Vehicle registration number / plate number
  • Service history and maintenance information
  • Existing warranty or contract details
  • Claim history and technical inspection findings

2.3 Technical and usage data

When you visit gewarranty.ae, we automatically collect some information about your device and how you use the site. This can include:

  • IP address
  • Device type, operating system, browser type and version
  • Pages visited, time and date of visit, time spent on each page
  • Referring website and campaign source (where available)
  • Clicks on call buttons and WhatsApp buttons

This information is collected using cookies, pixels and similar tracking technologies.

2.4 Marketing, communication and preference data

We may also collect:

  • Your communication preferences (email, phone, WhatsApp, SMS where applicable)
  • Records of communication with you (e.g. quote requests, follow-up calls, claim discussions)

We do not intentionally collect data from children. Our services are intended for adults.

3. How we collect personal data

We collect personal data in the following ways:

  • Directly from you, when you:
    • Fill out any form on gewarranty.ae (e.g. “Get a Quote”)
    • Contact us by phone, WhatsApp or email
    • Visit our workshop or offices and complete paperwork in person
  • Automatically, when you:
    • Browse our website, which uses cookies and tracking tools such as:
      • Google Analytics / GA4
      • Meta Pixel
      • Microsoft Clarity
      • Google Ads tags
  • From third parties, where legally allowed, such as:
    • Advertising platforms that send us campaign data
    • Service or inspection partners who provide technical reports about your vehicle

4. How we use your personal data

We use personal data for the following purposes:

4.1 To provide quotes and evaluate eligibility

  • Responding to quote and information requests
  • Assessing eligibility for specific warranty plans
  • Reviewing vehicle information, mileage and history to determine risk and coverage options

4.2 To issue and manage contracts and services

  • Preparing and issuing warranty contracts and related documents
  • Administering active warranty plans
  • Coordinating inspections, repairs and services with approved workshops
  • Managing claims, approvals, rejections and follow-ups

4.3 To communicate with you

  • Sending confirmations, contract information and important updates
  • Contacting you about claims, servicing and inspections
  • Sending reminders for renewals, contract expiry and key dates
  • Responding to questions and support requests

4.4 Marketing and customer relationship management

  • Sending marketing messages about relevant products and offers where permitted
  • Creating custom or lookalike audiences on platforms such as Meta and Google
  • Segmenting customers by vehicle type, location or interest to send more relevant content
  • Measuring performance of campaigns and marketing channels

You can ask us to stop direct marketing at any time by following unsubscribe instructions or contacting us.

4.5 Analytics and improvement

  • Analysing traffic and behaviour on our website using Google Analytics, Microsoft Clarity and similar tools
  • Understanding how users find and use gewarranty.ae
  • Improving website content, structure and user experience
  • Monitoring the performance of online campaigns and channels

4.6 Security and legal obligations

  • Detecting, preventing and responding to fraud, misuse or security incidents
  • Complying with applicable laws, regulations and lawful requests from authorities
  • Protecting our legal rights and defending against claims

5. Legal basis for processing

Where applicable law requires a legal basis, we rely on:

  • Contract performance: To take steps at your request before entering a contract and to fulfil an existing warranty contract.
  • Legitimate interests: For analytics, marketing to existing customers, fraud prevention, internal reporting and service improvement, where these interests are not overridden by your rights.
  • Consent: For certain marketing activities and use of tracking technologies where required by law.
  • Legal obligations: To meet regulatory, tax and reporting requirements.

6. How we use cookies and tracking technologies

We use cookies, pixels and similar technologies to:

  • Make the site function correctly
  • Remember your preferences where relevant
  • Understand how visitors use our site
  • Measure marketing performance and create retargeting / lookalike audiences

Tools currently in use include (but are not limited to):

  • Google Analytics / GA4
  • Meta Pixel
  • Microsoft Clarity
  • Google Ads tags

We do not currently use a separate cookie banner. By continuing to use gewarranty.ae, you consent to our use of cookies and similar technologies as described in this Policy.

You can manage or block cookies through your browser settings. Blocking certain cookies may impact the performance or functionality of the site.

7. How we share personal data

We do not sell your personal data. We may share data with:

7.1 Group companies

  • GE Holding and other companies within the German Experts group where needed for:
    • Administration and support
    • Claims handling
    • Shared systems and infrastructure

7.2 Service providers

We may share limited data with third parties who help us operate our business, such as:

  • Website hosting and infrastructure providers
  • Email, SMS and WhatsApp communication services
  • Customer relationship management (CRM) and ticketing tools
  • Analytics tools (e.g. Google Analytics, Microsoft Clarity)
  • Marketing and advertising platforms (e.g. Meta, Google Ads, TikTok)
  • IT support and security providers

These service providers are expected to process data only on our instructions and for the purposes we specify.

7.3 Workshops and technical partners

  • Approved workshops and technical partners who perform inspections, diagnostics and repairs under your warranty plan
  • Service centres that assist with claims, parts and warranty work

Only the information necessary to perform their role is shared.

7.4 Legal and regulatory authorities

We may share data when required to:

  • Comply with applicable laws and regulations
  • Respond to court orders, government or regulatory requests
  • Protect our rights, privacy, safety or property and that of our customers and the public

7.5 Business transfers

In case of a merger, acquisition, restructuring or sale of some or all of our business or assets, personal data may be transferred as part of that transaction, subject to applicable law.

8. International transfers

Our aim is to store and process data mainly within the United Arab Emirates. However, some of our service providers and tools (such as Google Analytics, Meta, Microsoft Clarity and advertising platforms) operate globally and may process data on servers located outside the UAE.

Where personal data is transferred outside the UAE, we seek to ensure appropriate safeguards are in place, in line with applicable law and the practices of the relevant platform.

By using our website or providing your information, you acknowledge that your personal data may be processed in countries that may have different data protection standards than your home jurisdiction.

9. Data retention

We keep personal data only for as long as necessary for the purposes set out in this Policy, including:

  • The time needed to respond to quote requests and evaluate eligibility
  • The duration of any warranty contract plus a reasonable retention period after expiry for legal, tax and audit purposes
  • Periods required by applicable law and regulations

When data is no longer needed and no legal obligations require its retention, we aim to delete it or anonymise it so it can no longer identify you.

10. How we protect your data

We use a combination of technical and organisational measures to protect personal data, including:

  • Restricted access to personal data on a need-to-know basis
  • Use of secure systems and authentication measures
  • Internal policies and staff training on confidentiality and data handling

No system is completely secure. While we work to protect your data, we cannot guarantee absolute security of information sent to or from our website or systems.

11. Your rights

Depending on applicable law, you may have some or all of the following rights in relation to your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete data.
  • Deletion: Request deletion of certain personal data where there is no valid reason for us to keep it.
  • Restriction: Ask us to limit the processing of your data in certain circumstances.
  • Objection: Object to certain types of processing, including direct marketing.
  • Withdrawal of consent: Where processing is based on consent, you can withdraw consent at any time.

To exercise these rights, please contact us at info@germanexperts.ae. We may need to verify your identity before fulfilling your request. Some rights may be limited by legal or contractual requirements.

12. Third-party websites and services

Our website may contain links to third-party websites, tools or services. We are not responsible for the privacy practices or content of those third parties. If you follow a link to any other site, please review its privacy policy.

This includes platforms such as WhatsApp, Meta, Google and others that you use to contact or interact with us.

13. Children

Our services are not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it where appropriate.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates the latest version. Continued use of our website after changes means you accept the updated Policy.

15. How to contact us

For questions about this Privacy Policy or how we handle personal data, please contact:

GE Warranty LLC
17 Street M4, Mussafah Industrial Area
Abu Dhabi, United Arab Emirates
Email: info@germanexperts.ae